The growing need of consumers for transparency about the product is an important trend. Consumers want to know the origin and composition of the product for various reasons. They are looking for authenticity, for healthy products or sustainably produced products. Sometimes there are medical reasons for wanting to know the composition of the product. Retailers see that a label should contain more and more information. The packaging is an important communication medium for them. By using QR codes, you can share much more information that is of interest to a consumer.
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